Axis Communications

How to future-proof your systems and add value through business intelligence

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Regional business development manager - Northern Europe, Axis Communications

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Daren Lang, has been a key member of the Axis UK sales and business development team for several years. He holds the role of regional business development manager, Northern Europe, with responsibility for driving convergence in industry segments and strengthening the Axis ADP, TPP and A&E programs for technology partners and consultants.
September 4, 2017

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Whitepaper: Enhancing security, resilience and efficiency across a range of industries

Technology continues to evolve at a rapid pace.

Just two decades ago, Axis launched the world’s first network camera, the AXIS 200, developing pioneering technology that would later become the enabling concept behind the internet of security things (IoST).

Innovations such as these drastically influence the way society and businesses operate and keeping up with these advancements presents many challenges. One of these is ensuring that the new technology implemented by organisations across the world will have the scalability to grow and meet the demands of customers for years to come.

The global IP camera market is expected to reach $9.2bn by 2020, proving firms are beginning to expand the ways they use internet-connected technology. Maintaining its ongoing commitment to research and development, Axis is pleased to host its second Partner Showcase event in October 2017, demonstrating not only the latest cutting-edge security technology for a connected world, but also the latest updates in retail analytics, behavioural analysis, sustainability and cybersecurity.

These trends are driven through a best-of-breed approach. We are proud to work with organisations at the forefront of innovation to ensure that our customer solutions don’t just answer the questions of today, but prepare businesses for the security challenges they are certain to face in the future.

By partnering with specialist technology companies, such as the 37 that will be attending Axis’ Partner Showcase, we can reach far beyond traditional security capabilities

A collaborative approach to security analytics

As technological progress continues, the security industry faces its own challenges in keeping pace.

Furthermore, each industry has its own unique demands. From retail and transport, to education and healthcare, no two networked systems are the same.

By partnering with specialist technology companies, such as the 37 that will be attending Axis’ Partner Showcase, we can reach far beyond traditional security capabilities. This enables us to broaden and strengthen our solution offering to deliver a smarter, and increasingly intelligent and of course safer world.

The benefits of network cameras are clear as a means to improve security and surveillance. That said, through a succession of innovation, technology that once operated at just one frame per second – creating extremely fragmented video footage – is now capable of delivering vital business intelligence.

This includes facial recognition, footfall monitoring, business optimisation, analytics and much more, with excellent image detail, all achievable in real time. To fully embrace the potential of this technology, the industry must work in tandem to offer solutions that not only secure their customers, but also offer something of increased value – the power of data.

A new world of innovation

As we enter new markets, such as audio and access control, there are great opportunities ahead. Many of these markets have a basis in proprietary systems with stagnated innovation.

Alongside our partners, it is our mission to help businesses realise that if they were to migrate to the world of openness and IP, the opportunities for increased intelligence and a more robust security solution are endless.

This year’s Axis Partner Showcase will offer a unique opportunity for businesses from all industries to experience the latest security and intelligent technology, which will help them remain safe and future-proofed.

The event has been designed to demonstrate how our partners, in conjunction with Axis, can deliver solutions that are relevant and stand the test of time – improving efficiency, processes, security and staff safety. This drive is encapsulated by the Axis mantra: ‘Fit for Purpose, Fit for Future’.

Whether you are a system integrator, installer, distributor, consultant or end user, the 2017 Axis Partner Showcase represents a truly worthwhile investment of time. Meet us there to discover how rapidly our industry is advancing, the technology enabling this and the partnerships that will help us lead the way.

Axis’ Partner Showcase:

11 October 2017: 10:00am-4:00pm BST

Tenants’ Hall, Tatton Park, Knutsford, Cheshire, WA16 6QN, UK

About Axis Communications®

Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform – delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,700 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website.

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