Exhibitor Marketing Toolkit & Resources

Whether it's promoting your presence on social media, releasing a new blog, adding logos to adverts, sending out a press release, or even simply putting banners into email footers, there's a raft of ideas that can help boost your visibility at the event and drive customers to your stand... all cost-free and simple to manage.

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The Magic Link!

Your chance to win a bottle of Champagne for the team!

Whenever you invite customers to register, add the following 'magic link' to banners, buttons and social posts and the exhibitor with the most registrations will win a bottle of Champagne!

https://registration.gesevent.com/survey/3n9fh54xcdcmi/register?utm_source=INSERT_YOUR_COMPANY_NAME_HERE&utm_medium=Comarketing&utm_campaign=EME22IFT-PS-ExhibitorMarketing

SIMPLY ADD YOUR COMPANY NAME (without spaces) INTO THE CORRECT PLACE IN THE LINK ABOVE!


Logos, Banners & Email Signatures

Download event logos, in JPG and EPS formats, for digital ads, your website, social posts, press releases or internal comms... 

A selection of sizes and styles can be downloaded and customised as you wish:

Banner sizes: 300x250px  |  728x90px  |  970x90px  [Main font: Gibson Bold. Stand info font: Arial Bold]

Don't forget to add registration links to your images (see The Magic Link section above!)


Getting a great buzz around the stand makes exhibiting all the more rewarding. Those that do it best spend time planning in advance and inviting customers (and prospective customers) to visit them at the show. Sending emails is your best way to encourage this, but social media plays an increasingly important role here too.

Tweets, blogs, Facebook, Instagram and, of course, LinkedIn are great for letting your network know you'll be at the event. Feel free to make use of our downloadable banners for email signatures, newsletters and social posts. Always remember to include your Magic Link to help customers register in advance.

Official event tags to use on your posts are: #IFSEC2022  #Security

(And make sure you copy us in so we can re-post!)
Twitter: @IFSEC | Facebook: @ifsec | LinkedIn: @IFSECInternational 

Suggested Social Posts

We're excited to be exhibiting at #IFSEC2022, the UK's biggest gathering of international security professionals. Come and check out our stand at ExCeL London from 17-19 May.
It's free to register, so come and see us! [INSERT MAGIC LINK]
#security
 

Come and see us at #IFSEC2022 in ExCeL London from 17-19 May 2022. It's THE key date in the security calendar, so get the dates in the diary and we'll see you there!
Register free of charge at [INSERT MAGIC LINK]
#security

Invite your Network via Social Media & Email


Blogs and Press Releases

To get you started, we've prepared a few paragraphs of text you might like to use in blogs, social media posts, press releases, internal communications or other promotional pieces:

Please note that you may need to re-format text after pasting it into place.

IFSEC International

The #1 reunion event for the security industry

17-19 May 2022, ExCeL London

IFSEC International returns in-person to ExCeL London on 17-19 May for the biggest gathering of international security professionals in 2022. This is your first opportunity, in over 3 years, to network and do business with the entire security buying chain face-to-face: manufacturers, installers & integrators, distributors, consultants, and end-users. Join to explore the innovative approaches to security technologies coming to the market and see real products put to the test across access control, video surveillance, perimeter protection and cybersecurity and more.

Get your free ticket at: [INSERT MAGIC LINK]

After three long years, it's great to be able to look forward to meeting customers face-to-face once again, and that's why we're excited to be exhibiting at this year's IFSEC International taking place at ExCeL London from 17-19 May. 

IFSEC brings together the entire security buying supply chain for three days of business and networking so it should provide a great platform for us to showcase our services to the entire security market.

The event is part of a quintet of shows all taking place at ExCeL London: aside from IFSEC, attendees can check out the Facilities Show, the Safety & Health Expo, FIREX, and Intelligent Building Europe.

Feel free to drop by the stand; simply register in advance using the following link: [INSERT MAGIC LINK]


From posters on the office notice board, to company newsletters and in-house magazines, there are still plenty of opportunities to let colleagues and your customers know about IFSEC through printed ads.

We've created a few to choose from that are print-ready at the following sizes:

A4 - 297x210mm
A5 - 148x210mm
Square - 100x100mm

You can download them from our asset files.

 

Print Adverts


Planning your Stand

A couple of tips to finish with... Like any other business strategy, establishing specific, measurable goals is an important part of the exhibiting process. Consider what you aim to achieve, and that will help drive your entire show planning process. Here are a few ideas of what your key exhibiting objectives might be:

  • Launch or promote a new product or service
  • Highlight your competitive advantages
  • Increase brand awareness
  • Meet or entertain new and potential customers

Once your strategy is in place, that will make it far easier to get creative with your messaging and to put in place an effective campaign for attracting visitors to the stand. 


Big Top looks after PR for IFSEC International and is keen to hear from you ASAP, particularly about new products and services you have launched since January 2020, about anything you're planning to launch at the show, and about your thoughts on the industry. 

They will be sharing your information with key media titles to encourage them to write about you pre-show and visit you at ExCeL, too.

Please contact the team at [email protected]

You can download PR exhibitor packs and forms here.

Looking for PR coverage?


Looking for something else?
 

For marketing, assets or promotional activity, contact Poliana Sperandio or Heather Whitman
or for questions about your stand or anything else, please contact customer services.