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July 10, 2014

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FIREX International 2014 Thrives in the Big Smoke

FIREXFIREX International enjoyed a record-breaking year as it set up residence in ExCeL London for the first time.

Taking place between 17 and 19 June at London ExCeL, the show attracted 5,211 attendees over three days, with 22% of the audience arriving from overseas – a record – and the number of end users jumping by 32% year-on-year.

UK attendance remained strong and the relocation to the capital heralded a 51% jump in visitors attending from the South East region.

FIREX International formed part of Protection & Management 2014, which welcomed 40,000 people through its doors and also featured sister shows IFSEC International, the Facilities Show, Energy & Environment Expo, Safety & Health Expo and Service Management Expo.

Protection & Management 2014 enjoyed a record-breaking opening day with 19,544 visitors coming through the doors – an increase of 23% on last year. More than 1,700 exhibitors showcased their latest solutions and offered visitors the chance to get hands-on with interactive features.

There was also a 26% increase in visitors holding budgets in excess of £10m and a 32% increase on visitors with budgets ranging from £1m to £5m.

Feedback from the show floor revealed a huge demand for passive fire protection, more information on testing and approvals and, in particular, fire extinguishers.

As well as two dedicated education theatres brand new features included the broadcast of live TV across 21 screens around the exhibition halls. The coverage, which included interviews with leading industry figures from the show floor and a dedicated TV studio, was also streamed live on the IFSEC, FIREX and IFSEC Global websites, generating 29,995 registered streams.

More than 55% of the floor plan has already been rebooked for 2015 – the show has now returned to being an annual show – and returning exhibitors include: Apollo Fire Detectors, Application Solutions, Hochiki Europe, Advanced Electronics, Kidde Products, Polon-Alfa, Puma Products, Protec Fire Detection, Xtralis. This provides the perfect platform to take the show to new heights next year and welcome an even wider community of security and fire professionals to the event.

Gerry Dunphy, event director for FIREX International, said: “FIREX International 2014 has been an exciting year as the show returns to an annual date. It’s an opportunity to continue to support the industry with education in legislation and regulations along with providing access to the latest products on the market. We’ve already started planning for 2015 to build on the success of the first year in London and look forward to seeing everyone back again next year.”

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2 Comments on "FIREX International 2014 Thrives in the Big Smoke"

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Steve Skarratt

Interesting spin on the numbers – there may have been increases in certain sectors % compared to last year,  but no mention of total numbers for FIREX compared to last year.  I would be interested to know what they were.

Adam Bannister

Steve Skarratt Thanks for your comment. We measured visitor numbers in a different way last year – counting IFSEC and FIREX visitors together, so we can’t give figures for FIREX alone. One thing that is clear is there’s been a sharp rise across both shows in terms of both international visitors and end users…

It’s a strong start for our residency at the ExCeL and we’re confident of growing attendance further still next year…