Having identified four company strategies in its ‘First Edition 2001’, 172 companies have been identified as ‘Losers’ with high borrowings and growing at below average rates. According to the report which analysed 808 companies, they are being pushed out by ‘Chancers’ who form 23% of the market and have high borrowings and high sales growth. The other types are ‘Winners’ who have low borrowings and high sales growth, and ‘Sleepers’ with low borrowings and sales growth.