In advance of next week’s IFSEC India, Nemtek general manager Ray Wilsenach answered questions from IFSEC Global about the prospects for doing business in India and his plans for the show.
Nemtek is a South-Africa-based supplier of security, game, agricultural and equine electric fencing and accessories.
IFSEC Global: Why is it important for you to attend IFSEC India?
Ray Wilsenach: Expressly the fact that we are committed to bring innovative electric fencing products to offer safe and reliable perimeter security to the developing Indian security market.
IG: What are your principal goals for the show?
RW: Show continuance as well as launching new products.
IG: In what ways does your approach to the Indian market differ to how you approach other markets?
RW: Education, showing and advising that protection of property can look a lot better and be more cost-effective than traditional high walls with broken glass and/or razor wire.
IG: To what extent is the Indian market becoming more accessible or exciting for security companies?
RW: The fact that we have forged a distribution partner (Static Systems) located in India, that is prepared to go the extra mile in offering excellent service and localised training [is evidence that the market is perhaps becoming more accessible].
IG: How much, if at all, has price sensitivity becomes less of a problem in the Indian market in recent years?
RW: Price will always be considered as a barrier as security is a grudge buy. However, once an electric fence is installed and functioning correctly the peace of mind that one has is phenomenal.
IG: How much, if at all, has bureaucracy become less problematic in India in recent years?
RW: Unfortunately imported products attract duties, pushing prices up. Unless this can be curbed, even products that provide security for individuals will remain at a premium.
IG: How much, if at all, have bidding and tender processes in India been simplified in recent years?
RW: I doubt if the process has been simplified, as often specific specifications pertaining to single manufacturers – quite often the feature has no benefit, nor enhances, however is inserted to prevent others – are still included in tender documents.
Click here for free registration to attend IFSEC India, which takes place between 11-13 December 2014 at Pragati Maidan, New Delhi
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