As IFSEC International prepares to move to London’s ExCeL on 17-19 June 2014, the team has undertaken an extensive research project to find out what security and fire installers think about IFSEC International.
The research was revealed earlier this week, showing that a resounding 75% of the IFSEC International audience said they will be able to travel to London quicker than it would take to arrive at the show’s former venue near Birmingham.
We’ve also put together this impressive infographic to show you what our installers told us about IFSEC International.
Click on the image to zoom in, and scroll to the bottom to grab the embed code yourself.
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This is impresive piece of work put together and quite educative display of information too
I always wonder if enough new sales are generated to off set the cost of having a stand. It is interesting to see this kind of research
Yet only 32% want to meet end users. That seems a bit counter productive. I’d want to meet some end users to get their take on the market and get a better idea of what direction to push in the coming year.
@Mike Clauss I agree you would think that the feed back you would expect from customer could not only help drive your business in the direction it needs to go but also provide you the opportunity to learn how your customers needs are being met and possibly how you could meet them better. This does seem a little counter intuitive.
It makes me wonder if the plan is to network with other installers, go to some training classes or to do some looking around to expand their own knowledge rather than focusing on education customers. The opportunities for both sides are there.
It would be a prime opportunity to go size up the competition. I think its good too because you get to see ideas that you hadnt considered before and that can get the creative processes going some times and leads us toward some innovation.
Good point, Jonathan. You have to consider this more as a business, especially on the service side of things. You want to make sure that they’re satisfied and you want to make sure that you do a good job, because lives could be on the line.
You’re spot on, Jonathan. I also think it’s a challenge of sorts when you see what the competition has or is doing right, that you don’t have or are doing wrong. Then you can work on improving your system and hopefully beat the competition while providing topnotch service.