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January 15, 2024

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State of Physical Access Trend Report 2024

case study

Network solution used for retail store branches in Turkey

An IDIS end-to-end retail branch network solution has been adopted across all Konyalı Saat’s 40 store locations in Türkiye as well as at the retailer’s warehouse and workshop where high value watches are repaired, serviced, and calibrated.

Konyalı Saat is an independent retail chain in Türkiye, in the luxury watches and jewellery sector, with 40 stores selling a wide selection of top brand Swiss-made timepieces, silver and gold accessories with precious gems as well as a range of designer sunglasses.

Systems integrator Secom specified the IDIS solution to meet Konyalı Saat’s surveillance and business intelligence needs. The retailers had required centralised video management with point-of-sale (POS) integration and to be able to develop new efficiencies using AI-powered video analytics integrated with their wider retail enterprise resource planning (ERP) software. The aim was to boost profitability from strengthened loss prevention as well as improving product management and marketing operations from video data.

Cameras for people counting and occupancy monitoring 

HD coverage of each store, without blind spots, said the firm, was used with IDIS’ 12MP IDIS Super Fisheye Camera, plus either one or two 2MP IDIS 2.8mm fixed lens dome cameras, depending on each store’s layout.

The fisheye is designed to provide domain awareness with the same coverage as three or more fixed lens cameras, while the domes located at entrances are designed to capture video to support people counting and other analysis functions.

These AI capabilities are provided by an AI Box for Retail (DV-1304), a plug-in video analytics device that is said to aide in surveillance solutions with functions including people counting, queue management, heat and zone mapping and occupancy monitoring.

An IDIS DP-HE1201 HDMI/VGA Encoder was also installed, designed to enable easier POS integration, with cash register data overlaid on video footage and time synced with all cameras, said to allow for suspicious activity or sales anomalies to be investigated faster, while providing a time-stamped visual audit trail.

Footage is recorded locally at each store on an 8-channel NVR, and the system is operated in each branch using the IDIS Center VMS, as well as being controlled and managed centrally at Konyalı Saats’ headquarters with IDIS Solution Suite (ISS) Expert.

Sales analysis from collected data

The end-to-end solution, IDIS said, allows Konyalı Saat to analyse sales turnover and conversion rates with visitor numbers by day, month, and week.

Yunus Bürge, Information Technology Manager for Konyalı Saat said: “We have been deeply impressed with every aspect of the IDIS solution, from the quality and performance of the fisheye cameras to the added value provided by the AI Retail Box including simple integration of video data with our POS. IDIS technology is perfectly suited to the demands of high-end retail environments.”

The chain has recently extended its portfolio with Longines-branded stores, and the owner has plans to expand further, with four new outlets scheduled to be opened in the next half year.

Koray Ozyildirim, IDIS Türkiye Country Manager, added: “The project with Konyalı Saat demonstrates IDIS end-to-end solutions for retail can be tailored to meet the needs of stores and retail branch networks of any type and scale.

“The IDIS single source model gives retailers a choice of cost-effective surveillance technology to tackle challenges such as shrink and safety. Combined with integration options and highly accurate, AI-powered video analytics, we are giving retailers the ability to achieve a rapid return on investment and an enhanced customer experience that positively impacts the bottom line.”

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