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Faisal Hanif is a freelance journalist on the MA Newspaper Journalism programme at City University, London and has a Masters qualification in History from the School of Oriental and African Studies. Previously, he received a BA (hons) in History at the University of Leicester, and has worked as a outreach worker for TELL MAMA, fieldwork researcher for the IPPR and an associate researcher for Datamonitor in Manchester. He has also been published on the Guardian's online comment section and has his own blog.
June 19, 2014

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Essentials: Lowering Risk in Surveillance Design – Simon Lambert at IFSEC

LambertIndependent CCTV consultant Simon Lambert told the Centre Stage audience that CCTV providers must adopt 3D software imaging to challenge the CSI effect, maintain profits and negate risks to the customer and installer.

The self confessed CCTV geek spoke of how the popularity of the US hit show which has aired over 300 shows since debuting in 2000 has created false expectations from customers.

People see a grainy image and think some guy on a laptop will press a few keys and clarify what is being shown. Not even NASA can do that!”, says Lambert.

Lambert proposed the use of field view and 3D modelling software to replicate the location and surroundings and provide a clear picture to the customer of what exactly they will be able to see and from what angle and level of clarity. The audience was advised that this should be done at the selling phase to make clear to the customer about what they will be getting for their money.

“There is no point of explaining technicalities you may as well be speaking Mandarin”, said Lambert before adding that a picture replaces 1000 words and everyone understands.

Lambert expressed his confidence in the adoption of such a technique and assured the audience that it would be affective in managing expectations as well as covering risks. “Even if your service and equipment was more expensive than your competitors they would more likely purchase from you based on the clarity of what they were getting and the confidence they take away with them.”

“3D tools are getting cheaper and more advanced every year and there are freely available platforms on which these things can be done”, said Lambert.

Conclusions

  • 2D is vitally misleading; 3D shows the reality
  • A picture replaces 1000 words and everyone understands
  • Designer, installer and customer confidence is high
  • Costs of failing expectations are kept to a minimum
  • 3D tools becoming more amazing and cheaper every year

Available Tools

Freely available 3D modelling software

Timetable Sketchup: www.sketchup.com

Blender: www.blender.org

Second Life (Virtual World): www.secondlife.com

Freely available image editing

GIMP: www.GIMP.com

Freely available video game engine

Unity: www.unity3d.com

Freely available lighting design

Relux: www.relux.bit

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