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January 21, 2022


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Aico announces Little Stars Baby Bank as its charity of the year

Aico has announced that it will be supporting Shrewsbury-based charity, Little Stars Baby Bank for 2022, through its Charity of the Year initiative.

Photo left to right: Jane Pritchard, Community Liaison, Aico, Leanne Simcoe, Founder of Little Stars Baby Bank, and Lily Ellis, Community Liaison, Aico

Little Stars Baby Bank, founded in July 2020, is a charity with a mission to help parents in need of essential baby items through generous donations from the community, helping to give children the best start in life possible.

Since its inception, the charity has supported over 150 families and distributed over 5,500 preloved essentials to those in need.

Aico began supporting the charity in 2021, initially assisting with the creation of marketing materials including designing a roller banner and offering video recording equipment.

After working alongside Little Stars Baby Bank, and seeing firsthand how much the service was needed within the country, Aico has committed its continued support throughout 2022.

In order to help the charity achieve its wider, long-term goals, Aico colleagues will continue to support through fundraising, volunteering and offering space within their headquarters for Little Stars Baby Banks to store its donations. Extra storage space will allow the charity to extend its service to young children who are in need of school uniforms, winter clothing and footwear.

Leanne Simcoe, Founder of Little Stars Baby Bank, comments: “Our partnership with Aico is extremely special. The support and dedication they provide not only to us but across the charity sector is second to none.

“Little Stars is a relatively new charity and to have a strong partnership with Aico means a great deal to us. Aico’s support has given Little Stars the confidence to grow more than we ever though possible within our first year.

“The most important thing to me is how Aico understands the impact of having a baby bank in Shropshire and how our service supports little ones to have the essentials they need. Without their partnership we wouldn’t have reached as many families as we have – thank you Aico!”

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