Editor, IFSEC Global

Author Bio ▼

Adam Bannister was Editor of IFSEC Global from 2014 through to November 2019. Adam is also a former Managing Editor at Dynamis Online Media Group.
April 6, 2017

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product launch

Western Digital responds to rise of 4K with 10 terabyte WD Purple HDD

CCTV storage provider Western Digital Corporation has released a 10 terabyte iteration of its WD Purple hard disk drive.

The launch of a 10TB version is a response to rising sales of 4K cameras, which place higher demands on surveillance storage solutions than lower resolution cameras. Accounting for only 2% of the camera network security camera market in 2017, 4K cameras are projected to represent 29% of the market by 2020 by IHS Markit.


The WD Purple 10TB HDD is optimised for video surveillance systems that run 24-7 and up to 64 high-definition (HD) cameras in home and small-business security environments.


  • AllFrame 4K technology. Enhances ATA streaming support to reduce video frame loss with proprietary cache policy management technology to improve overall data flow and playback
  • Firmware enhancements protect against video pixilation and interruptions
  • HelioSeal™ Technology. Now in its third generation, HelioSeal offers higher storage capacity and lower power consumption
  • Scalable surveillance systems. Designed for 24-7 operations with support for multi-bay systems with an annualised workload rating of 180 TB per year and tarnish-resistant components. Suitable for either small- or large-scale surveillance systems


Western Digital says the WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. Without a current industry standard, WD worked with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems.

Western Digital says

Brendan Collins, vice president of product marketing

“Advanced imaging technology advancements are expanding the value that video surveillance provides for applications ranging from retail and public safety monitoring to smart-city infrastructure, all of which are driving new storage needs.

Our new 10TB drive inherits the high performance, reliability and endurance qualities of our WD Purple family, with maximum capacity to offer VARs, integrators and consumers a 4K-ready solution for current and next-generation surveillance systems.”

Doug Milburn, vice president and Cofounder of 45 Drives/Protocase, Inc

“All of us at 45 Drives are excited about the new WD Purple 10TB hard drive. With so many of our customers in the surveillance industry, it’s important for us as a company to have the right products to for their needs. WD Purple hard drives provide the two critical elements to our customers – density and enhanced reliability – all at a reasonable price point.”

About Western Digital

Western Digital Corporation is a specialist in data storage. Founded in California in 1970, the company is one of the largest computer hard disk drive manufacturers in the world. Western Digital products are marketed under HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers, including in the surveillance and security sectors.

Check out the latest surveillance storage solutions from Western Digital at IFSEC International, 20-22 June 2017, London ExCeL. You can find them on stand G650. Get your free badge now.

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