Boston Analytics announced the release of their security report for India titled “Security Preferences and Needs in India”. The data for this report was gathered by interviewing 10,000 respondents across 15 cities.
Indian’s heightened sense of insecurity over the past six months has led them to change their behavior in several significant ways. In particular, Indians have reduced their visits to discretionary venues, such as, hotels, restaurants and recreational areas, while they have maintained the same frequency of visits that they have in the past to banks and other establishments that they must visit out of necessity.
There are significant differences across India however, not only in terms of the venues in which Indians feel most insecure, but the extent to which they have reduced their visits to such venues over the past six months, as well as their tolerance for certain security measures and willingness to pay a surcharge for increased security.
Boston Analytics’ study of over 8,000 Indians across 15 cities revealed the following insights:
Feelings of Insecurity
The majority of Indians feel as though their personal security is threatened
Regional Differences
– Residents in Nagpur, Mumbai, Ahmedabad and Lucknow in particular have witnessed significant reductions in visits to different types of establishments (i.e., retail, hotel, restaurants, banks, corporate offices, residential complexes, transport hubs and recreational places) over the past six months
– A greater percentage of Indians in Tier 2 cities have reduced their visits to hotels over the past six months then in Tier 1 and 3 cities
– The percentage of people who have reduced their visits to retail establishments is the highest in Nagpur and Mumbai
Security Measures
– CCTV and metal detectors are the most common types of security systems across different establishments or venues
– Other than in airports in Tier 1 cities, the penetration of biometric screening is extremely low across India
Willingness to submit to security measures
– Other than in transport hubs, Indians are most willing to submit to security checks in hotels and retail establishments
– There are significant differences in the tolerance for manual body checks across cities however and by establishment type
Willingness to pay a security surcharge
Despite the above, the majority of people in India are not ready to pay a security surcharge with the exception at transport hubs
The findings from Boston Analytics’ studies have implications for a broad audience including:
– Developers who want to differentiate themselves by installing those security systems that are valued mostpar
– Commercial establishments that want to ensure Indians continue to patron their establishment even in times of threatened securitypar
– Security manufacturers and installers who want to understand where the best markets might be in India for their products and services
Boston Analytics’ data was derived from a monthly survey targeting 10,000 respondents across 15 cities across fifteen Indian cities: Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad, Chandigarh, Nagpur, Kochi, Jaipur, Lucknow, Bhubaneswar, Patna, and Vishakhapatnam. A stratified sampling process was adopted for this survey, with the strata based on the socio-economic conditions of the respondents in order to ensure a proper representation of the population. All data is collected via face-to-face interviews.
