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September 1, 2009

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Verayo, Bartronics to deliver ‘unclonable’ RFID tags to Indian market

Verayo, a security and authentication solutions provider, today announced it has partnered with Bartronics India Limited (Bartronics), one of India’s largest bar code and RFID technology companies, to provide cost-effective RFID offerings to the Indian market. The strategic partnership not only strengthens the long-term cooperation between the two companies, but also addresses the need for differentiated solutions targeting anti-counterfeiting and low-cost authentication.

With the partnership, Verayo brings its ‘unclonable’ RFID chip to India. Verayo’s RFID chip is based on a breakthrough ‘silicon’ biometric technology called Physical Unclonable Functions (PUF). PUF technology is a type of electronic DNA or fingerprinting technology for silicon chips that renders the chips unclonable. Working together, Bartronics’ RFID tags will incorporate Verayo’s unclonable RFID chip, and can be used in applications such as consumer product anti-counterfeiting, mass transit tickets, secure IDs and access cards.

“When we were first introduced to Verayo’s PUF technology, we were very impressed by its unclonable capability and low-cost authentication features,” said Sreenivas Parasa, chief scientific officer at Bartronics. “We selected to partner with Verayo based on its unique technology that enables us to differentiate ourselves from our competitors, and provide cost-effective, and highly secure RFID offerings based on the needs of our customers.”

As the market for RFID technology expands in India, there is a need for differentiated products to elevate trust and security of RFID solutions. This partnership enables Verayo to work with a leader in the Indian RFID solutions market to provide solutions targeting security and low-cost authentication with unclonable characteristics.

“We are very excited to work with Bartronics to expand our efforts in anti-counterfeiting and secure authentication for the RFID market in India,” said Anant Agrawal, CEO of Verayo. “This partnership truly benefits the India market with new opportunities to introduce low-cost and innovative RFID products.”

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