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October 1, 2020

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The Video Surveillance Report 2020

Residential security

Residential CCTV installation sees “huge rise in demand” as security concerns grow

ONS statistics released in June 2020 suggest that the UK population is becoming increasingly anxious due to the impact of COVID-19, which one CCTV installer believes is leading to a rise in demand for security devices for residential properties.

Key indicators of anxiety from the ONS report include:

  • 69% feel worried about the effect COVID-19 is having on their lives
  • 63% worry about the future
  • 56% are stressed or anxious
  • 49% are bored

And, according to James Ritchey, Business Development Manager at CCTV.co.uk, this is resulting in a growing demand for CCTV and other security measures.

“Demand is unprecedented for this time of year, and the recurring message is of nervousness, the world is changing, and people are feeling very worried going into the winter months”, explains James.

Winter is traditionally a steady time of year for installation, and as the clocks go back on the last Sunday in October there is a natural rise in enquiries, where homeowners typically increase spending on security measures such as home alarms, CCTV systems and outdoor lighting.

However, this year demand has increased by as much as 150% during some weeks, reports CCTV.co.uk – the message from homeowners is clear, they are concerned.

“Lockdowns have a very negative effect on people’s ability to cope with day to day life, and the feeling that the home is a place of safety is key to maintaining a good mental state – it seems logical people are defending their homes by installing more security”, explains James.

According to the company, the most popular products being ordered are:

  • Doorbell camera and lighting systems
  • 2 camera CCTV systems
  • Installation of CCTV systems purchased online

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