There are three levels of programme ranging from the Approved Installer, through the Bosch Security Systems Dealer (BSSD) to the pinnacle of BSSD Premier. These are spread across Bosch’s range of products, so companies can apply for the appropriate level of programme in CCTV, intruder detection, public address/voice evacuation or congress. The programmes are designed to enable members at all levels to develop their businesses and companies can progress through the programme structure as their businesses grow.
“We have tried to make the programmes as contractually simple as possible. We are not looking to dictate terms or buying routes to anyone. We just want to focus on the aspects that will help installers grow their businesses” said Jeremy Hockham, the company’s managing director. “There are commitments made from both sides, which increase upwards through the programmes. A BSSD member has to make some increased commitments with regards to training and must have an increased level of organisation capability than an Approved Installer. In return, the BSSD receives greater commitment from Bosch Security with regard to branding, joint marketing and the ability to use and leverage the Bosch brand.”
He continued: “Many of these initiatives in the past have failed due to companies simply opening the flood gates and devaluing the benefits of the programmes by making them open to all-comers. To enable programme members to maintain a competitive edge the number of companies that will be accepted onto each programme is being closely managed.”
The programmes will officially start on 1 October 2006. Interested companies should contact Bosch Security’s marketing department on 01895 878095.
