Jumeirah Marsa Al Arab, a new Dubai resort from Jumeirah Group, is using Maxxess eFusion technology to provide feature-rich access control and integration of third-party security and safety.
Marsa Al Arab, Dubai
According to Maxxess, the luxury five-star development, opening this year, will include 408 rooms, four ‘super’ penthouses, a premium yacht club and marina with 128 berths, nine high-end villas and an extensive resort landscaped with infinity pools and beachfront at the heart of Dubai’s largest private beach.
The Marsa Al Arab is located on a peninsula to the east of the Burj Al Arab and Jumeirah Beach hotel. Designed in the shape of a super-yacht, the main hotel structure will complete Jumeirah’s oceanic trilogy, which includes the wave-shaped Jumeirah Beach Hotel and sailboat-inspired Burj Al Arab Jumeirah.
Jumeirah Group selected Maxxess eFusion, ahead of other leading vendors, following a competitive technology evaluation. Its feature-rich platform allows a more ‘seamless’ integration with ‘over 60’ technologies including video surveillance, fire, building management systems, and site-specific applications and hardware.
Said to be widely used in the luxury hotels sector, eFusion allows integration of front- and back-of-house operations, ensuring maximum ease-of-use and operational efficiency through a single, unified platform.
The integrated solution at Jumeirah Marsa Al Arab, implemented by Telematics, encompasses 256 controllers to manage guest doors in the hotel and penthouses, and external access for the private villas, staff entrances, gatehouses, car parks, and goods-in areas. Integration with ASSA ABLOY Hospitality, is also said to allow use of traditional credentials or personal smartphones to access hotel rooms, safety deposit boxes, and secure closets.
Control room at Marsa Al Arab
The surveillance system, comprising of ‘over 700’ Hanwha Techwin cameras, helps to ensure guest and staff safety, provides a full audit trail of room access, and allows services such as room cleaning to be delivered efficiently with no disruption to guests, according to Maxxess. Integration of Hanwha Techwin’s Wisenet VMS is designed for ‘uninterrupted’ coverage of the hotel’s interior and exterior areas, including landscaped gardens, private beach, pools, integrated leisure and wellness facilities, and signature restaurants.
In addition, the Zenitel IP video intercom system, and the resort’s fire system, aims at ensuring efficient management through eFusion’s single user interface.
This ‘removes reliance’ on siloed systems, ‘eliminating’ control room inefficiencies and gaps in security, Maxxess believes.
In the event on an incident, such as a forced door, fire alarm or system health check issue, eFusion is said to automatically pop-up up the nearest camera views, enabling operators to visually verify the incident and initiate an appropriate rapid response.
The modular and scalable nature of eFusion also makes it easier for Jumeirah Group to address future needs, as the resort expands and adapts to changing operational requirements.
“This landmark project builds on a continuing run of success that cements Maxxess’s position as a technology leader in the luxury hospitality sector in the UAE,” commented Lee Copland, Managing Director EMEA, Maxxess.
He added: “Our simple and fair license fee structure is also ideal for large, statement developments as it lets customers mix and match best-in-breed systems, and offers a futureproof platform that makes it easy to bring new technologies online.”
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