“We felt this change in territory management was good for Senstar strategically, considering the UK’s proximity to the Middle East region both geographically and by time zone,” said Brian Rich, president of the Senstar Corporation.
“Our managing director for the UK, Chris Norton, also has a solid base of contacts and experience in the region.”
The territory was previously managed by Senstar’s Canadian-based manufacturing facility.
Rich said it was time to take the opportunity to look at what office made the most sense to serve this market, and the UK office allows Senstar to be closer to the customer.
Norton has been the managing director for Senstar Ltd in the UK since May 2006.
Challenge and opportunity
“I look forward to the challenge and opportunity that working in this territory brings,” said Norton. “My plan is to continue the valuable relationships with companies we have done business with in the past and to develop and work with new partners.”
The company confirmed it will continue its relationship with its existing channel in Dubai and seek new channels to expand its market in the region.
At next week’s ISNR (International Security & National Resilience) Exhibition, Senstar will showcase its fence-mounted sensors and buried cable technology.
Proven track record of intruder detection
Senstar Corporation has been manufacturing, selling and supporting a broad-based product line of perimeter intrusion detection sensor technologies for close on 30 years.
In thousands of sites, in more than 80 countries, the company’s portfolio of products provides reliable detection of intruders as soon as they enter restricted or sensitive areas, giving the advance warning security forces need to react.
Senstar’s products and solutions can be found in installations around the world including airports, borders, ports, VIP residences, military and Government sites, correctional facilities, industrial and commercial sites, major utilities and critical infrastructure sites.
