Media Sonar: Cloud-Based Social Media Intelligence Explained… in 45 seconds

Media Sonar is a ground-breaking tool with fascinating applications for security: not least counter terror, spotting crime trends and perhaps many which have yet to be conceived.

IFSEC TV challenged Anne-Marie Moore, manager for senior partners at the Canada-based company, to explain the concept in just 45 seconds. Watch her pitch below.

Founded in 2012, Media Sonar helps law enforcement fight crime and organisations to optimise their security management strategies by aggregating social media content in a meaningful way. Media Sonar boasts filter capabilities, powerful analytics and reporting and dedicated customer support. No hardware is required, nor is there software to download or drivers to update.

There is no shortage of big – nay, enormous – data to draw on when it comes to social media:

• 2.3 billion social media users worldwide
• 320 million Tweets daily
• 400 million Instagram posts daily
• 1.8 billion images uploaded daily
• 285 pieces of content received by the average social network user daily (includes 442 minutes of video)

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