Roberts is “an extremely accomplished sales and marketing professional”, bringing with him over 20 years’ experience in the security sector gained through roles spanning technical support, area sales and, most recently, sales and marketing at director level for a major security business.
During this time, Roberts has been able to develop an extensive knowledge of industry Best Practice, standards and technological innovations, all of which should prove invaluable in his new position.
As sales and marketing director at Elmdene, Roberts will be tasked with overseeing the UK, export and special project activities for the fast-growing business as well as internal sales and marketing.
Another key task will be to identify new product opportunities in order to further enhance Elmdene’s security and fire product portfolio (which now ranges from the award-winning, acoustically-driven Merlin graffiti detector through to highly efficient Switch Mode power supplies, magnetic contacts and external and internal sounders).
Commenting on his appointment, Justin Roberts told SMT Online: “I was attracted to this position by Elmdene’s strong reputation as a professional and forward-thinking company with an excellent track record when it comes to product reliability and development, customer focus and support.”
He continued: “Moving ahead, my primary objective as sales and marketing director will be to ensure that, at Elmdene, we continue to work closely with our customers in the most effective manner possible to help support and build their businesses. I also want to ensure that we’re well placed to offer the high quality service which the industry has come to expect from us.”
Ian Moore, the managing director at Elmdene International, commented: “We’re delighted to have someone of Justin’s proven track record and calibre join Elmdene. His appointment further strengthens our ability to move the business forward as we look to dramatically expand the reach of our operations in the next 12 months.”
Moore explained: “The appointment also comes on the back of other key personnel moves, including the addition of a new marketing manager earlier this year and a regional sales manager last month, with more significant announcements planned in the very near future.”
About Elmdene International
Founded over 40 years ago, Elmdene International – a subsidiary of Potter Electric Signal, LLC – is headquartered in Portsmouth, England and boasts a turnover of GB pound 10 million driven by its 100 employees.
The fast-growing company manufactures electronic products for the security, access control, CCTV and fire industries around the world.
Key product lines for Elmdene include its new Merlin MGD-S Graffiti Detector (which applies acoustic technology to detect aerosol-propelled spray paints), energy efficient Switch Mode power supplies which are up to 87% efficient (compared to around 50% for linear alternatives), a wide range of external and internal sounders, panic buttons, magnetic contacts, safe limpets, junction boxes and ancillaries.
Elmdene places a strong emphasis on quality, is accredited to BS EN9001:2000 and manufactures products to technical standards recognised around the world (such as VdS in Germany for EN54-4 power supply equipment for the fire industry, NFa2p in France, NCP in the Netherlands and INCERT in Belgium for magnetic contacts, external sounders, power supplies and inertia detectors).
