This morning, EverFocus has unveiled details of a major distribution partnership with Rocate Security Distribution, which currently sells to over 1,000 specialist security integrators and installers across the UK.
Rocate’s head office and logistics base is located in Harlow, Essex, the company also boasting a sales team based in Hull.
Over time, the organisation has built an enviable reputation for excellent product knowledge, technical ability and delivering high levels of service and support to its myriad customers.
Working together in partnership with its preferred integrators and installers, Rocate has helped to introduce new security products to market, including servers specially configured for video surveillance storage.
The company is also blessed with excellent warehouse and logistics systems which enable its customers to benefit from accurate, on-time deliveries.
Joining the EverFocus UK Partner Programme
As of today, Rocate will join the recently-launched EverFocus UK Partner Programme to help it capitalise on the sales opportunities presented by EverFocus’ entry into the emerging HD CCTV market.
According to the HDcctv Alliance (a global security industry consortium established to manage and promote technical standards for HD CCTV equipment), the global market for HDcctv cameras will reach 15 million units by 2015.
For its part, EverFocus provides partner organisations with a range of benefits (including a dedicated UK-based account manager, technical support team, sales leads distribution system, preferential arrangements and assistance with systems design).
As regular readers of I4S will know, EverFocus recently launched a full-HD (1080i) camera and DVR which offers customers all the benefits of improved image quality captured by HD without the heavy capital expenditure incurred by having to replace existing analogue cabling infrastructure.
In addition to HDcctv products, Rocate will also be distributing other analogue and IP cameras, DVRs, monitors and access control products produced across the EverFocus range.
Forefront of HD CCTV distribution
Speaking about this latest development, John Boorman (managing director at Rocate Security Distribution) told info4security: “It gives us immense pleasure that EverFocus UK has chosen Rocate to distribute its products. Both parties believe that this partnership will ensure we’re at the forefront of HD CCTV distribution.”
Boorman continued: “Our technical expertise and product knowledge in IP and analogue CCTV, combined with our vision of customer service and channel support, will truly benefit all our customers.”
In conclusion, Boorman stated: “We’re an active member of the HDcctv Alliance Group, and firmly believe that EverFocus UK has exactly the right approach to capitalise on this considerable opportunity in a market which is still dominated by coaxial infrastructure.”
Basil Singh, the managing director at EverFocus Electronics – commented: “We’re delighted to welcome Rocate as a distribution partner. Rocate has a track record of capitalising on new innovations and helping its partners to take full advantage of new market opportunities such as HD CCTV.”
Understanding the potential of HD CCTV
EverFocus is a global Top 20 professional security equipment manufacturer boasting a comprehensive product range CCTV and network cameras, DVRs, access control solutions and transmission components.
The EverFocus Electronics Corporation is headquartered in Taipei, Taiwan, and offers worldwide distribution and sale and technical support for its products through a growing list of subsidiary offices in China, Japan, the USA and, of course, Europe.
Singh went on to say: “Rocate really understands the potential that HD CCTV has, and we believe that they can achieve the substantial sales growth from our EverFocus HD CCTV products. Ultimately, this will benefit their customers thanks to the generation of new revenue streams.”
During 2011, EverFocus is aiming to recruit 200 UK partners.
Prospective partners can sign up to join the EverFocus UK Partner Programme via the EverFocus UK website (access the dedicated link provided on the right hand panel of this page)
