Macintyre has exposed criminal activity around the globe with his hard-hitting, undercover reporting, and has on many occasions put himself in harm’s way in the process.
He became aware of SmartWater whilst working on his TV series Macintyre’s Big Sting and, according to SmartWater, “was immediately fascinated with its ability to both detect and deter criminality”.
“Understanding both the technological capabilities of SmartWater as well as its wider potential to directly influence criminals, Macintyre approached the company, offering his support at no cost, to help spread awareness of SmartWater directly to the criminal fraternity,” the company says.
SmartWater offers a risk management and crime prevention service that is used in a multitude of applications across the UK, and increasingly throughout the world. Watch a video here of SmartWater in action protecting rail infrastructure.
It uses state-of-the-art forensic technology to provide traceability for many of the nation’s utility firms including the UK’s power, telecoms and railway infrastructures. The technology can also be used to protect individual items in people’s homes.
SmartWater ‘bad for business’: criminals
Macintyre said: “I have seen first-hand the huge deterrent effect of SmartWater. Criminals know what it is and the potential risk of capture and conviction that it represents.
“I have spoken to serious criminals who all say that SmartWater is bad for business and acts as their number one deterrent.
“Fighting crime is a very tough job, and the work that SmartWater is undertaking should be commended. I have come across many crime prevention tools in my time, but none with the proven track record that SmartWater has established.
“I’m delighted to be associated with such a powerful brand and to raise awareness of the truly unique service that they offer.
“The SmartWater commercials that we have collaborated on are truly innovative because we are speaking directly to the criminal fraternity to warn them of the threat that SmartWater poses to their livelihood.
“This has never been done before and demonstrates the revolutionary thinking of SmartWater’s crime prevention teams.”
Crimewatch style
The new SmartWater TV commercials each feature Macintyre presenting a CrimeWatch-style case study that re-tells an actual crime that was solved as a result of forensic evidence provided by SmartWater.
However to protect those involved all names, dates and places have been removed.
SmartWater Chief Executive Phil Cleary said: “We were delighted when Donal approached us and are very grateful to him for donating a considerable amount of his time and effort to this project.
“There is no doubting his crime fighting credentials, having put his very life on the line in the pursuit of exposing criminal activity.
“Donal is very passionate about combating crime using all available tools and techniques and he understands that SmartWater is one of the most powerful and effective systems available to do this.”
Watch the adverts featuring Macintyre below. They are currently airing on cable and satellite TV channels in the UK.
