In a move that will build on the Vista brand’s UK successes to date and increase its penetration in overseas markets, Norbain Group has created a new business entity called Ultimate CCTV Products (UCP).
Following a strategic review, UCP will become the owner of the Group’s own brand trademarks and intellectual property rights.
To lead the new venture, Norbain Group has appointed Nicolas Richter (who joined the company this week).
Active in the security industry for over 20 years and fluent in no less than five languages, Richter has extensive experience of managing businesses in an international environment.
Most recently, he was responsible for the Siemens Security Products business, where he led the sales, marketing and product portfolio teams for CCTV, Intruder and Access Control.
During his 12 years at Siemens, Richter gained extensive experience in driving product marketing and management functions as well as innovation with the R&D activities in Germany, Sweden, Switzerland, Australia and Ireland.
Previously, he worked for leading international companies including Compagnie des Signaux, Ritzenthaler, Thorn Security and Philips Electronics.
Focus on both existing and planned markets
Heading-up the UCP team, Richter will now report directly to Alun John, Norbain Group’s chief executive.
“I’m looking forward to working with Norbain’s highly skilled staff and customers on developing UCP’s penetration into existing and planned markets,” explained Richter.
“I’m very excited about the opportunities that exist to promote the internationalisation of the Group’s own brands, and to further develop business growth in overseas markets.”
Alun John commented: “We’re very pleased to have secured the services of a highly experienced manager familiar with international product marketing and management. Nicolas’ appointment is an important step for the business that will accelerate the development of our brands. I wish him every success in this new role.”
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