This new role is the latest addition to IndigoVision’s sales and support team, and is part of aggressive expansion plans for the US and Canada.
Sauter comes to IndigoVision with over 15 years’ experience in B2B marketing for the IT and IT services industries. She has also spent many years working in both international and ‘start-up’ environments.
These two dynamics have helped Sauter to develop skills in repurposing European content and messaging for the US marketplace, as well as commanding a full spectrum of marketing strategy, planning and execution.
Expanding the company’s footprint
Sauter will be based in the company’s North American headquarters, and will be working closely with the sales team to expand the company’s footprint in the US and Canada.
“IndigoVision’s success comes from building great relationships with its partners, backed-up by a class-leading IP video solution,” said Sauter. “The company is in a remarkable growth phase and I am delighted to be joining at this exciting time.”
Perfect skills and experience
“Bobbie will be instrumental in strengthening our presence in North America and providing our partners with excellent marketing support,” said Bill McQuade, the company’s senior vice-president for North America. “She has the right skills and experience to drive forward the next phase of our marketing strategy and will be a key member of our team.”
