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Product manager, video security, Sony Professional Solutions Europe

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Roger Lawrence is Product Manager for Video Security at Sony Professional Solutions Europe. Beginning his career in the industry in 1990, Roger is highly experienced in broadcast engineering, professional audio, network systems, CCTV systems and network video surveillance. Since joining Sony, Roger has acquired an expert knowledge of camera technology, Video and Audio processing techniques, and IP networking, across roles ranging from video production engineer to product quality engineer and product specialist. Over the last 10 years Roger has been working predominantly within the Video Security and Visual communications business segments, in a variety of roles covering the EMEA region. In his current role, Roger manages Sony’s range of network-based video security products, including IP cameras, network recorders, CCTV and security software. Roger believes market awareness is a key element, and regularly represents Sony at major industry trade shows as well regional events.
January 4, 2016

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3 Trends in Video Surveillance you Can Expect to see in 2016

SNC-VM772R is Sony's first 4K cameras

The SNC-VM772R is Sony’s first 4K camera

2015 was a mixed year for the video security industry.

There’s been aggressive competition and difficult market conditions in some parts of Europe, but the huge demand for innovative solutions remains unchanged. The sector excelled against expectations last year, with improved image resolution, enhanced performance, lower bandwidth and greater return on investment topping the list of trends.

Overall, the industry has matured in the past year. The full HD market is well established and more security professionals are now looking beyond that.

In 2016, 4K and high resolution technology will continue to develop and industry players will start to imagine and realise what they can achieve with these solutions and what these solutions can do for them. With the capability of surveillance products growing year on year, 2016 is not going to disappoint.

Here are some of the developments we can expect to see over the next 12 months.

  1. The 4K way 

Believe it or not, analogue is still dominant in parts of the market, with certain verticals reluctant to make the move to HD and IP. This will change over the next 12 months.

In 2016, we’ll see a new generation of high performance IP cameras (4K) become established in the market, which will encourage security buyers thinking about transitioning to make the investment.

The benefits of 4K technology will become more widely recognised across the industry, with reduced camera counts and better workflow offering savings on installation and running costs, as well as providing new solutions to the high-end market. HD is for everyone now, and 2016 will be the year many security buyers make the move and embrace video security the 4K way.

2. The bandwidth battle 

Sensitivity will also remain a key priority in 2016. This year the industry will understand that high resolution needn’t come at the expense of sensitivity.

In fact, IP cameras from a few years ago used more bandwidth than today’s 4K cameras. More security buyers will realise what can be achieved with full HD solutions, triggering growth in the uptake of 4K.

This will be helped by the fact migration is easier than ever before. Surveillance technology has come a long way in recent years, and with more products entering the market, it’s a great time to invest in an all-round solution.

3. Keeping it streamlined

Today’s video security solutions are much more streamlined than in previous years and can easily adapt to existing and new systems.

In 2016 we will see multiple security resources such as CCTV, alarm systems and access control become integrated into wider infrastructures. Reflecting this, we will also see manufacturers and installers evolve to offer more unified solutions, comprising not only security, but also lighting, heating and ventilation.

This will create a far more integrated environment, allowing users to control conditions and monitor occupied or high priority areas, while saving resources in unoccupied spaces.

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Richard Lince
Richard Lince
January 5, 2016 9:07 pm

Thanks for the insight Roger, what are your thoughts on the ability to decode 4k streams in addition to image processing and analytics in VMS software running under an operating system with only a core i7 to hand?

Roger Lawrence
Roger Lawrence
January 13, 2016 1:42 pm

Hello Richard, thanks for your comment. It’s a good point however no different to the challenge of decoding video streams in other resolutions from HD (720P) to 20MP or more, the system needs to be designed to meet the need of the application.  A well designed 4K or higher resolution camera allows far more flexibility to the end user and integrator.  It allows them to choose a high performance 4K end to end solution, a 20MP high resolution capture system or simply use the high resolution  camera as a front end to an existing HD or FHD installation.  The easiest… Read more »

pratiksha medhane
pratiksha medhane
September 19, 2016 11:22 am

there
is  huge demand for innovative
solutions in Surveillance Systems Market. To get info about its
manufacturer’s visit @https://goo.gl/kE3snw

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