Freelance journalist

Author Bio ▼

Paola De Pascali is an Italian reporter with eight years of work experience across a range of regional and national newspapers. She moved to London from last September to study a six-month Postgraduate course at the London School of Journalism. As a freelance journalist, she usually write many articles and features for several newspapers and social media platforms.
June 18, 2015


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4K CCTV cameras, Intelligent Cropping and Apps: Sony at IFSEC 2015

“4K in the video security market is not a dream anymore. It is now a reality and we can demonstrate the end-user benefits this technology can bring.”

So says Roger Lawrence, video security product manager at Sony Professional Europe. With the new 4K SNC-VM772R video security camera set to launch in Europe, this innovative camera was recently selected as one of the five leaders in its class by IFSEC Global.

“Obviously, that is part of the company’s commitment to offer industry-leading 4K solutions and deliver a new video security standard,” Lawrence added.

SNC-VM772R is Sony's first 4K cameras

The SNC-VM772R is Sony’s first 4K camera

How the SNC-VM772R 4K camera works

Sony aims to re-educate the security industry, demonstrating how the new SNC-VM772R 4K camera meets the challenges currently associated with high mega-pixel technology, particularly bandwidth demands, low-light sensitivity and resolution issues.

Innovative features like ‘Intelligent Cropping’ have been specifically designed to offer unparalleled levels of flexibility in 4K applications.

Enthused Lawrence: “This unique feature offers dynamic cropping, based on motion detection, or static cropping, configured by the user, meaning users can stream cropped areas at native 4K resolution while also streaming a scale Full HD image.”

The result can be 50% less bandwidth consumption, helping to solve a common challenge within the industry at present.

As well as combining the enhanced resolution of 4K with low-light sensitivity supported by its 1.0 type Exmor R™ CMOS sensor and intelligent scene capture, the new model enables security professionals to expand their surveillance area to capture, magnify and examine the finite details of any scene.

Installer apps

“We have a new application,” Lawrence revealed. “A Sony App for mobile phone, Android or iPhone devices.”

Using a Wi-Fi dongle it is possible to change wireless installation settings. The tool displays camera images via Wi-Fi on a smartphone to allow the installer to easily adjust field of view and focus. The app, says Sony, saves the installer time, cuts integration costs and streamlines the user’s experience.

This process is now easier because installers have to carry less equipment and enjoy more freedom to move without worrying about cable or battery. In addition to this, a safer environment is guaranteed.

Sony have released a new app for installers

Sony have released a new app for installers

Sixth-generation video security cameras

It is necessary to evaluate the capabilities of Sony’s Sixth Generation (G6) cameras which are fast becoming a benchmark standard for the industry.

Visitors to Sony’s stand at IFSEC 2015 also witnessed the latest addition to the X-Series camera range, SNC-XM631, in particulr the electronic giant’s dynamic range technology View-DR.

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