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Adam Bannister is a contributor to IFSEC Global, having been in the role of Editor from 2014 through to November 2019. Adam also had stints as a journalist at cybersecurity publication, The Daily Swig, and as Managing Editor at Dynamis Online Media Group.
June 6, 2015

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Innovation at IFSEC: the 4K Mini-Dome Camera by Sony

Roger Lawrence-smallRoger Lawrence, video security product manager at Sony Professional Europe, justifies the SNC-VM772R’s inclusion in the Innovation Trail at IFSEC International 2015.

IFSEC Global: Can you please tell me a bit about the product and what it does?

Roger Lawrence: The SNC-VM772R is a fully-integrated 4K mini-dome camera which combines ultra-high definition with low-light sensitivity.

Designed primarily for outdoor security applications, the camera offers a highly flexible solution which enables security professionals to expand their surveillance area, and capture, magnify and examine the small details of any scene.

IG: Why is it innovative? What does it do that no other product does?

RL: When developing the camera, the existing issues with mega-pixel models were a significant consideration. Technology has matured across all sectors and we’ve been able to deliver a product to the market which addresses current challenges such as sensitivity, bandwidth and storage capacity.

RL: For example, the camera’s unique Intelligent Cropping has been designed specifically to deliver new levels of flexibility in 4K applications by offering dynamic cropping based on motion detection, or static cropping, which is configured by the user.

This means that users now have the capability to stream cropped areas at native 4K resolution and Full HD simultaneously to decrease bandwidth. So far, the feedback we’ve had from our customers has been positive – a testament to the possibilities it brings to the market.

SNC-VM772R_3qIG: Why did the company feel there was a need in the market for such a product?

RL: Technology is moving on all the time, and people are always looking for higher, better resolutions. However, in the security market it’s also about enhancing the way you can work, which is why we decided to take the product to market. One of the greatest benefits of 4K cameras is that fewer models need to be installed to get the same results.

With one 4K camera you can cover the same area as 4 HD cameras and up to 20 SD models. Naturally, this brings a lot more flexibility not only in terms of the wider video security solution, but also in terms of value for money.

When we were bringing the product to market, we made sure our customers’ needs remained front of mind. We  launched the camera  to enable video security professionals to do things that have never before been possible.

We now have the ability to capture 4K at 30 frames per second, meaning security professionals can more reliably track objects and identify people within scenes.

The new model allows customers to enjoy exceptional imaging performance in even the most challenging environments, safe in the knowledge that there needn’t be any concern around bandwidth consumption.

IG: Which kind of customers will be interested in this product?

RL: The product was developed to address the needs of transport and city surveillance, and we expect the greatest uptake will be within those markets. There are many other suitable applications, particularly with the 4K technology on offer and we certainly expect to see interest from a broad range of sectors.

IG: What are your plans or expectations for IFSEC?

RL: It’s IFSEC’s second year in London and it will be interesting to see how the audience reacts to that. As the main security trade show in Europe, IFSEC is very important for Sony.

We’re looking forward to showcasing our 4K camera and sharing our 4K message with the industry. We’re focused on bringing not only an ultra-high definition camera to market, but also the technology to make it a viable solution which doesn’t just fit a niche market, but is suitable for everyone.

Sony will be showcasing the SNC-VM772R to both installers and end users on stand E250 at IFSEC International 2015.

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