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October 24, 2023


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Cloud-based security

URBN migrates to cloud-based access control for its North American distribution centres

Urban Outfitters (URBN), a lifestyle products and services company, has partnered with Brivo to modernise its physical security systems at its distribution centres across North America. 

Brivo-URBN-23URBN has over 562 stores and 23,000 employees across North America and operates a portfolio of consumer brands comprised of the Anthropologie Group (Anthropologie and Terrain), Free People Group (Free People and FP Movement), Urban Outfitters, Nuuly and Menus & Venues brands.

To meet the evolving demands of the market, the firm wanted to revamp its physical security for its distribution centres, with increased speed, remote accessibility and automation of the user database.

The goal was to migrate towards a cloud-based system with an innovative administrator interface. URBN also wanted to preserve its original buildings’ signature look and character and so partnered with Brivo for this upgrade.

John Owad, Director of Loss Prevention, Logistics at URBN, stated: “Urban Outfitters is committed to staying at the forefront of both the retail and technology industries. To continue to thrive as a commercial enterprise, we knew that we had to explore adopting a more comprehensive and user-friendly access control system.

“After encountering limitations with our existing security platform, we felt Brivo was the best partner for the transition. Brivo’s access control provided the perfect solution, offering high-quality hardware and a holistic network that streamlined URBN’s security processes.”

Cloud and access control-based solutions

Brivo-URBN 2-23The selection criteria for the new security system had to be based on proven technology, ‘flawless’ performance, and offer a seamless process for guests and visitors without compromising hardware reliability, explained the company.

Mary Clark, CMO at Brivo said: “We’re excited to partner with URBN to bring this new solution to life. Everything URBN does has such a unique look and feel, even on the backend, so we knew preserving its physical structures was a huge priority. We worked closely with the company every step of the way to ensure this integrity was intact.

“By leveraging the power of the cloud and cutting-edge access control systems, URBN is poised to continue its growth and innovation in the ever-evolving retail landscape.”

Since its adoption, the Brivo solution has improved the overall efficiency its operations, according to URBN, with all of the company’s call and distribution centres now using it.

The company said they run a more efficient operation as its team is freed to focus on core responsibilities instead of managing a database, allowed by Brivo’s remote management capabilities and integration with Active Directory.

From the automation of the database, it is estimated to have saved 650 labour hours annually, according to URBN.

The integration also allowed the company to incorporate visitor screening questions directly into the check-in process, making accessing and digitally signing all required documents easier, particularly in federal trade zones.


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