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IFSEC Insider, formerly IFSEC Global, is the leading online community and news platform for security and fire safety professionals.
January 1, 2014

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IFSEC India 2014: Expanding Security Footprints in leaps and bounds

Considering the growing need for latest security technologies, products, services, and knowhow, IFSEC India – the leading security and fire event of the country continues to expand its global footprints in leaps and bounds, as it will showcase a dedicated country pavilions from China and many other countries are expected to join.

Set over a sprawling 15,000 sq. meters of exhibition floor area, the 8th edition of IFSEC India, scheduled from 11-13th December, 2014 at Pragati Maidan, New Delhi is expected to have around 250 exhibitors from over 20 countries that will interact with almost 10,000 security professionals visiting the show.

Premier partners for this event are ADI, ADITYA, ALBA URMET, ASSA ALBOY, AUTOCOP , AVTRON, AXIS, CP PLUS, D-LINK, DAHUA, DELTA, GODREJ SECURITIES, HIKVISION, HONEYWELL, IDAC, INFINOVA, KARMA SYSTECH, MAXIMUS, PELCO, SECUREYE,VANTAGE, WAVESIGHT.

With encouraging support from Fire and Security Association of India (FSAI), the grandest security show is expected to have an excellent participation and visit from resellers and system integrators besides end-users from state government, law enforcement agencies, defense & paramilitary establishments, and security heads from PSUs & major companies.

FSAI in partnership with IFSEC India has successfully completed the IFSY road show across 11 cities in the country from which it has received 480+ visitor registrations catering to the security and fire business. IFSEC India will also host top 50 CSOs from top 50 ET 500 companies. A new initiative has also been taken by IFSEC India where first 200 SI across the country who registers online will get full reimbursement of 3rd-AC fare of their train travel.

Visitors promotion for the event is in full swing and we have visitor registration from all across the country. We have received 700+ numbers of visitor registrations for IFSEC India 2014 from our presence at Delhi Gems & Jewellery Show and Interop. In terms of visitor calling we are able to expand our reach with the help of our internal Business Support Team which is continuously ensuring increase registration and awareness.

An extensive postering activity of IFSEC has been done in strategic location in cities like Bengaluru, Chennai, Delhi, Hyderabad, Kolkata and Mumbai. Newspaper inserts has already been done in the month of March, June and September and we have a plan to do it again in the month of November in places like Nehru place, Wazirpur, Janakpuri, Bhagirath place, Laminton Road.

We are working extensively with ASIS international which is eventually helping us to bring in the CSOs community on the event floor. Targeting High visibility and competitive keywords to appear in the top search, we will be targeting 400+ keywords through our digital marketing campaign along with Face book, LinkedIn, Twitter and You Tube leveraging IFSEC Profile. We have also planned exclusive promotional campaigns to promote IFSEC India 2014 to different industries like BFSI, Services, IT/ITes, Infrastructure, Retail,Government, Manufacturing,Oil & Gas and many more.We are also in the process of Launching an Extensive PR campaign across 20 different cities soon.

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