Sara Verbruggen

Freelance journalist

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Experienced freelance B2B journalist and editor, specialising in fields of renewable energy, energy storage, smart grids and nanotech.
February 12, 2018

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The State of Physical Access Control in EMEA Businesses – 2020 Report

Hanwha Techwin Europe enters European marketing and training tie-up with ADI

Hanwha Techwin is working with ADI Global Distribution to create a pan-European marketing campaign to promote its Wisenet cameras and video management software to installers and system integrators.

The two companies’ marketing activities will include live demonstrations of the Wisenet video surveillance range at roadshows and seminars, advertising in European trade press and bespoke direct mail and email communications.

The marketing campaign will be implemented across all countries in Europe where the companies work in partnership.

It will focus on educating the market on the benefits of Wisenet X cameras. The 2MP and 5MP models are supercharged by a powerful chipset and are equipped with motorised F0.94 varifocal low light lenses, the lowest low light lens available, as well as 150dB wide dynamic range (WDR).

The campaign is designed to raise awareness of other Wisenet solutions including HD+ analogue cameras which capture Full HD images in 1080p without the need to upgrade cabling and Wisenet Q entry level network cameras delivering feature rich 2MP or 4MP images, as well as premium Wisenet P cameras.

Hanwha Techwin Europe has also completed the first phase of its certificated Wisenet product and solutions training programme for sales and technical staff across ADI Global Distribution in Northern Europe.

“This represents a major investment in time for both UK based ADI Global Distribution and Hanwha Techwin personnel. It has proved time well spent as many of our sales and technical staff are now Hanwha Techwin accredited trainers and able to provide expert advice on the best combination of Wisenet cameras and recording devices for specific projects,” said Hemant Trivedi, regional director at ADI.

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