Axis Communications has released its latest whitepaper that explores the obligation that businesses have to contribute to creating a sustainable future.
The paper, A Sustainable future: The drive towards conscious capitalism, looks at the measures that must be put in place to ensure the development of products and services which have minimal impact on the environment. It stresses that businesses have to contribute to creating a sustainable future.
Against the global backdrop of population growth, the strain on limited resources and climate change, there is a growing demand for businesses and governments around the world to deliver significant improvements in the way profits are generated and civil society is managed.
Jens Strinsjö
The key challenge for businesses in discussions around sustainability is how to balance concerns about the planet with profit; invariably concerns about profitability become the focus of such talks, and sustainability takes a back seat, perceived as a ‘nice to have’ while offering little in the way of a return on investment.
Download the whitepaper and gain further knowledge of Axis sustainability strategy.
Atul Rajput, Regional Director Northern Europe, Axis Communications said: “Axis hopes to help not only make its own practices clear, but also assist others in putting their own strategic plans in place to put sustainability at the heart of their business”
Jens Strinsjö, Segment Lead, Smart Cities, Northern Europe, at Axis Communications expressed that: “If we’re serious about mitigating environmental damage as a result of business activity, we need a global response.
But regulations around the world vary widely and we are calling for a unified approach to the prohibition of dangerous materials, employment and rights, CO2 reduction mandates and anti-corruption laws. The physical security industry has been a slow starter around issues of the environment and sustainability, and lags behind other sectors such as IT in most key areas. We believe Axis’ efforts gives us a competitive advantage in a market increasingly sensitive to sustainability issues. It’s all about discovering the real value of balancing profits, planet and purpose.”
What to expect
By downloading the whitepaper, you will be able to discover:
- How to ensure sustainability beyond compliance.
- How to seize the opportunity.
- How to build trust with the consumer.
- The three pillars.
“In this whitepaper, we outline some of the steps Axis is taking to improve its performance on this front, and the challenges and opportunities that we face, making our practices clear and assisting others in putting their own strategic plans in place to put sustainability at the heart of their business,” states Atul.