Axis Communications opens new ‘Experience Centre’ as it celebrates 20 years at the top

During a launch event Axis’ partners met with the senior management team and were invited to explore how the new centre in Luton, just outside London, operates.

The event also coincided with the company’s 20th anniversary.

Martin Gren, co-founder of Axis Communications, opened the centre, along with Bodil Sonesson, the company’s vice president of global sales.

Atul Rajput, regional director, Northern Europe led the toast. Rajput, who was one of the company’s first employees, thanked partners for their collaboration over the last two decades.

The Experience Centre takes end-users on a two-hour tour where they can experience Axis’ systems in different environments that simulate real issues. The tour is designed for small groups of people to allow in-depth discussion of challenges end-users might be facing.

In the tour the Axis Camera Application Platform (ACAP) allows partners to solve specific customer problems by downloading third-party applications to Axis IP cameras and encoders.

Typical problems include queue management, people counting and intrusion detection. The systems are all interactive. On passing through a gateway, an audio alert notifies participants that they are trespassing for example.

In the most immersive part of the experience a ‘dark room’ simulates challenging lighting conditions so that on leaving the room, participants are shown how Axis’ WDR cameras capture detailed images despite these conditions.

Other highlights include the networking centre, demonstrating Axis hardware and third-party switches, as well as the video management software control room, which uses a new user interface and can be integrated with access control and intercoms.

Throughout the tour the emphasis is on applications, not simply products. End users and installers are encouraged to discuss security-related challenges they face, and explore how Axis’ technology could help resolve these.

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