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Short-term commercial thinking ultimately damages value in the long term, according to Axis communications.
Many mid-sized and large enterprises mistakenly believe that prioritising sustainability can undermine profitability – in fact, the opposite is true in the long term, argues the video surveillance pioneer. In a recent article on the subject, Jens Strinsjö, the company’s business development manager for architecture & engineering in the Nordics, argued that: “In a rapidly changing market driven by innovative technologies that are disrupting every industry, there are only two truly long-term markers of competitive advantage: competence and values.”
This whitepaper from Axis challenges business leaders to rethink their conception of business value is grown over time and consider which intangible assets can help build long-term partnerships.
Also covered in the whitepaper, called Sustainability for a Smarter, Safer World:
Where and how sustainability has a direct impact on today’s way of doing business
How the ‘circular economy’ will impact the way we do business
Building the right sustainability strategy and, more importantly, how it can be delivered throughout not just an organisation but the whole supply chain given today’s complex business models
“We work hard to ensure our business is sustainable and transparent, adheres to the most stringent guidelines and values our people, our culture and our planet.” Atul Rajput, Regional Director, Axis Northern Europe
An early pioneer of IP video surveillance, Axis Communications is evolving into a provider of IoT solutions – and one that prioritises its impact on the wider society and the natural world alongside the service provided to customers.
Sustainability is now a watchword for the Sweden-based provider of video surveillance, access control and IP audio systems, with smart cities and cybersecurity also major focuses.
“We have laid out an overview of how we strive to achieve our goals in this area, and the ways in which we believe all companies should behave if we’re to move towards fairer and more sustainable models of doing business,” says Atul Rajput, Regional Director Axis Northern Europe. “That is why we work hard to ensure our business is sustainable and transparent, adheres to the most stringent guidelines and values our people, our culture and our planet.”
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Axis white paper: How sustainability can benefit your business as well as societyMany enterprises believe prioritising sustainability undermines profits – but the opposite is true in the long term, argues Axis communications. This white paper explains how sustainability and the ‘circular economy’ affects business and how to optimise your sustainability strategy throughout the supply chain.
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