The company’s recent recruitment campaign was chosen as the winner by the Judging Panel members, who described it as “…very focused and relevant to the target audience.”
The brief for Wave Advertising – who, last April, won the contract to deliver the campaign alongside G4S – was to recruit event safety and security stewards for future events and raise awareness of G4S’ event security roles.
The results of the award-winning campaign were extremely gratifying, with a 600% uplift in applications when set against the previous year.
For 21 years now, the awards scheme has championed the very best of recruitment marketing, all the while aiming to reward agencies and HR professionals who, together, produce outstanding recruitment campaigns with innovation, skill and effectiveness.
Mark Hamilton, the managing director at G4S Events, explained: “We’re absolutely thrilled to win this award. It’s great recognition for our recruitment team, who always endeavour to deliver interesting and inventive ways of enticing talented people to work for G4S.”
Hamilton added: “G4S strives to recruit the very best people. As exemplified by this award-winning campaign, we also aim to provide the best level of recruitment initiatives.”
G4S Events is one of Europe’s leading independent providers of event security and crowd management services, offering security, event stewarding and consultancy services to clients in the conferences, exhibitions, community, sporting and live music events spaces.
For further information on G4S Events visit the website (a dedicated link is provided on the right hand panel of this page)
For additional detail on the work of Wave Advertising visit the company’s website (again, a link has been provided)
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