SG Digital joins HDcctv Alliance

The HDcctv Alliance is the global security industry consortium established to manage and promulgate technical standards for HDcctv equipment interoperability.

SG Digital is the brand name appearing on some of the first prototype HDcctv equipment ever to be commissioned by end users. SG Digital’s early adopters of HDcctv include retailers McDonald’s and New York City’s Saks Fifth Avenue.

Randy Jones, SG Digital president, said: “SG Digital is in agreement with the purpose and direction the HDcctv Alliance is taking. We began testing the waters with uncompressed HDTV over coax in 2008, and found that most everyone had the same response: ‘You can do that?!! How much does it cost?’

“Joining the HDcctv Alliance reinforces SG Digital’s continued commitment to remain ahead of the curve in development of HD products by following the HDcctv Alliance guidelines of interoperability.

“We have always seen HDcctv as the natural evolution for our industry. It is simple, it delivers high performance, and it has the prospect ob being quite affordable. These are key elements to any product succeeding in this competitive market.

“We are attuned to the state of the security industry and believe it is important for our customer base to know that we are positioned to be a leading competitor and supporter for HDcctv, the new ‘mainstream’ of the CCTV market.”

HDcctv Alliance executive director Todd Rockoff said: “SG Digital has a reputation for working closely with integrators to deliver innovative, customized products and capabilities that are advantageous to integrators when going after larger accounts.

“SG Digital has already recognized the significant market trend toward HDcctv and now, by joining the Alliance, have ensured their role as a leader in the video surveillance equipment industry.”

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