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Roger Lawrence is Product Manager for Video Security at Sony Professional Solutions Europe. Beginning his career in the industry in 1990, Roger is highly experienced in broadcast engineering, professional audio, network systems, CCTV systems and network video surveillance. Since joining Sony, Roger has acquired an expert knowledge of camera technology, Video and Audio processing techniques, and IP networking, across roles ranging from video production engineer to product quality engineer and product specialist.
Over the last 10 years Roger has been working predominantly within the Video Security and Visual communications business segments, in a variety of roles covering the EMEA region. In his current role, Roger manages Sony’s range of network-based video security products, including IP cameras, network recorders, CCTV and security software. Roger believes market awareness is a key element, and regularly represents Sony at major industry trade shows as well regional events.
Last year saw numerous technologies established in the video security market.
The sector excelled against expectations, with improved image resolution, enhanced performance and infiltration across vertical markets topping the list of trends. With the capability of surveillance products growing year on year, 2015 is not going to disappoint.
Here are some developments we can expect to see over the coming months.
The resolution revolution
Image resolution and quality will continue to be integral to the growth and performance of the video security market this year. Full HD resolution is established as the mainstream standard for high quality video surveillance, but 4K imaging, developing on the HD standard, will really take off.
This ultra-high definition standard is rapidly becoming available without compromise on frame rate or light sensitivity, limitations synonymous with previous generations of high megapixel cameras.
4K will bring about a major improvement to the user experience, enabling wide areas to be monitored with fewer cameras, as users will be able to zoom in to ultra-high definition images.
Moving to the multi-dimensional
Additional visual enhancement technologies will play a significant role in shaping the market going forward. Increasingly, the demand for low-light sensitivity and infrared technology at HD resolution is being complemented by high performance image processing, to ensure image delivery is not compromised in dark and challenging light conditions.
We’ll also see a greater uptake of multi-dimensional cameras, particularly 360 degree models, allowing users to maximise coverage levels with greater efficiency.
Creating a streamlined solution
Today’s video security solutions are much more streamlined than previous years.
In 2015, we will see multiple security elements, such as CCTV, alarm systems and access control become integrated into wider infrastructures.
Reflecting this, we will also see manufacturers and installers evolve to offer more unified solutions, comprising not only security, but also lighting, heating and ventilation. This will create a far more integrated environment, allowing users to control conditions and monitor occupied or high priority areas, while saving resources in unoccupied spaces.
Rise of the verticals
Vertical markets will be increasingly receptive to the opportunities offered by video surveillance systems than ever before this year. Hassle-free migration to IP solutions will encourage users to make the transition from existing analogue systems to more streamlined IP alternatives.
Adoption of video security solutions across education, healthcare, transport and retail will increase, with users impressed with sector specific benefits such as vandal proof and discreet camera models.
Video security solutions are more flexible than ever before, but 2015 will see an uptake of more tailored solutions, as users look to protect their investment with solutions that meet sector specific requirements.
A geographical shift
Looking at the video security industry from a wider perspective, we will observe a geographical shift in terms of nations driving the market forward. While Europe and North America will keep their place as market leaders, the industry will pay more attention to opportunities being explored in China.
We expect that the world’s largest economy – the US lost the mantle for the first time in 140 years last year – will actively seek opportunities in the global marketplace, with a large proportion of research and development taking place in the territory. China will produce its own product portfolio, which will make 2015 a highly competitive and exciting year for video security.
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Surveillance Trends for 2015 and BeyondSony's Roger Lawrence expects a ‘resolution revolution’ and a migration to ‘multidimensional’ surveillance, among other trends.
Roger Lawrence
IFSEC Insider | Security and Fire News and Resources
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