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January 4, 2023


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Videonetics unveils refreshed brand to highlight ‘transformative intelligence’ VMS offerings

Video management software (VMS) provider Videonetics has relaunched its brand with an updated logo, alongside a new positioning statement of ‘Look Deeper’.

Videonetics-NewLogo-23The refreshed branding is said to showcase the provider’s ideology of “unique and transformational technologies”, while its ‘Look Deeper’ statement represents its AI and deep learning-powered video analytics engine. Designed to provide clients with fresh, relevant insights on their customers and businesses through AI-powered custom solutions, its software is in use across 145 cities and over 100 enterprises globally, as well as in 80 airports.

The new logo, with a lateral ‘V’ is said to signify the company’s commitment to “movement towards new discoveries” and “exploration of new-generation security paradigms”.

Dr Tinku Acharya, Fellow IEEE, Founder & MD, Videonetics said: “We have built our success upon being customer-focused, forward-thinking, and bringing indigenous innovative technologies. I am very excited with our new branding and identity that exemplifies ‘Brand Evolution’. At a global level, this is an exciting opportunity to differentiate ourselves as a world-leading AI powered Unified Video Computing Platform company in the industry.

“The ‘New Videonetics’ reaffirms how we uphold our values of innovation, drive to solve real-world problems, serve our customers and the industry.”

Avinash Trivedi, VP-Business Development at Videonetics, added: “We have truly come a long way. Videonetics works at the intersection of progressive strategy, creative vision, and transformational technology. With the evolution of our brand personality & identity, we seek to stimulate our ‘customer first’ culture, product platforms, our vision, and our promise for excellence. We are gearing ourselves to create new value streams & deliver beyond the expectations of all our partners and customers.”


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