SmartWater Group unveils major rebrand to become DeterTech

Alongside the major rebrand from SmartWater Group to DeterTech, the company has also announced its acquisition of SmartGuard in the Nordics.

DeterTech, formerly known as The SmartWater Group, is revealing its new identity, publicly shown for the first time at this week’s Security Essen.

The new brand, and its associated purpose, value and behaviours, is said to “reflect the full breadth of the company’s offering, as it embarks upon a geographic expansion of the business”.

“I’m proud to lead an organisation whose purpose is to bring greater peace of mind to people and communities,” explains Baba Devani, CEO, DeterTech. “Our values of commitment, inclusivity and ambition will guide us in developing new services and solutions, attracting top talent and entering new markets.”

With operations in the UK and mainland Europe, DeterTech works with clients spanning critical infrastructure, construction, retail, leisure and hospitality, transportation and industry.

Its close working relationships with local law enforcement, and portfolio of intelligence-led solutions, is designed to ensure it can help clients to “better understand their risks and select the most appropriate solutions to mitigate them”, it says.

The company’s risk management portfolio comprises crime intelligence, site security, site sensors, access control and forensic marking. Examples of the applications DeterTech solutions are used for include enhancing the security of world leaders, protecting critical infrastructure and tackling domestic violence against women and girls.

Nordics acquisition and expansion

DeterTech has also acquired SmartGuard, the provider of temporary site security solutions in Denmark.

The move follows the previous acquisition of Tag Security Holdings, which the company is aiming to use as a platform to expand its solution offering at scale into the Nordics, Benelux and Germany. DeterTech says it is looking to replicate its success in the UK.

“The next chapter in this great company’s story is just being written,” concludes Devani. “With the backing of our investors Freshstream we have the expertise, resources and drive to be a trusted partner to customers across Europe.”

Find out more about the rebrand from the DeterTech’s website.

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