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February 14, 2023

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Wesco Anixter unified brand unveiled by Wesco International

Wesco International has announced a change in the branding for its Anixter business, which it acquired in 2020, to Wesco Anixter.

The new brand is said to represent the combined organisation across its CALA, EMEA and APAC regions, ‘underscoring the company’s commitment to combine global scale and local expertise’.

WescoAnixterBrand-23“We are proud to share a new international brand identity that underscores Wesco Anixter’s commitment to innovation and in-country expertise, showcasing the company’s ability to provide customers around the globe with the solutions they need to drive operational efficiency and profitability,” said John Engel, Chairman, President and CEO, Wesco International.

Following the acquisition of Anixter in 2020, the unified company has focused on forging strong, strategic relationships across the globe that can deliver innovation to both customers and suppliers, explains the organisation.

Today the company’s global team of sales and technical specialists boast industry experience spanning construction, manufacturing, electrical, renewables, lighting, communications, security, professional A/V, utility, and broadband, as well as many other industries.

“For 100 years, Wesco has been on the front lines of the supply chain industry. Change has been the only constant, and yet we’ve remained steadfast in our mission to help our customers navigate emerging market dynamics time and time again. It’s this commitment to service coupled with ever-present ingenuity and hard-earned expertise that has continued to set us apart even as we’ve grown around the globe,” added Engel.

“Looking ahead, we remain focused on serving as a reliable, dedicated partner, helping to keep our customer’s businesses running as we strive to become the best tech-enabled supply chain solutions provider in the world.”

Wesco Anixter’s security range spans surveillance cameras and biometric scanners, through to door locks, access control software and turnstiles.

 

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