The Retail Analytics Suite integrates Genetec’s flagship security platform, Security Center, with the Prism analytics package from Prism Skylabs.
Enabling retailers to leverage their existing surveillance equipment the suite will provide in-store data and metrics that diversifies CCTV’s application beyond mere crime deterrence and evidence-gathering.
Retailers currently rely on video management systems (VMS) to mitigate theft, protect their patrons, premises and employees, and collect video evidence to resolve claims and incidents.
In recent years a new generation of analytics tools have given retailers the ability to gain new insights into shopping behaviour.
With built-in masking features that ensure shopper privacy, Prism analyses video camera data to generate visual activity patterns and maps.
Real-time store traffic reports, meanwhile, help store managers determine appropriate staffing at peak periods.
System-generated heat maps analyse where customers are shopping and spending most of their time to optimise shopper engagement with store merchandise and promotional activities.
This helps store managers determine ideal locations of in-store displays and promotions, while mobile access to the Prism web client enables retailers to remotely view stores to ensure that operational and merchandising guidelines are followed.
“Security Center is built on an open-platform specifically to welcome software partners like Prism Skylabs to extend the features and functionality of our unified IP security system,” says Jimmy Palatsoukas, senior product marketing manager at Genetec.
Says Prism CEO and Founder Steve Russell: “It’s our goal to bring next-generation analytics technology to new classes of devices. Genetec is one of the best video management systems in the world and together we offer a powerful solution for retailers.
“With their focus of providing insightful business analytics and intelligence tools to the retail community, we can help our customers in this vertical maximise their security investment by enabling them to optimise in-store sales, marketing, and operational activities.”
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