Editor, IFSEC Global

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Adam Bannister was Editor of IFSEC Global from 2014 through to November 2019. Adam is also a former Managing Editor at Dynamis Online Media Group.
October 10, 2019

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Manything Pro rebrands to Videoloft

Manything, the provider of offsite cloud storage for video surveillance applications, has rebranded as Videoloft.

The relaunch, effective as of October 2019, also includes a new logo, website and apps.

A portmanteau of ‘monitor anything’, Manything was founded in 2012 by James West and Mike Fischer.  The Manything app’s first iteration turned smartphones and tablets into home monitoring cameras for the consumer market.

In 2016, the company moved into the commercial sector by integrating with a range of professional CCTV cameras. The Manything Pro brand was launched to give professional CCTV installers, integrators and dealers a new source of recurring revenue via offsite cloud video recording and remote monitoring software.

This service is now available through The Videoloft partner programme, although the Manything app is still available to its one million registered users.

“The question isn’t if the security industry will move to the cloud; it is a matter of when and at what price,” said James West, CEO of Videoloft. “As Videoloft, our aim is to empower professional security installers to make offsite cloud storage the norm and utilise the cloud to add new and affordable features to legacy systems.”

A raft of new features have been added to the Manything Pro app this year, including multi-user permissions, schedules and recording triggers.

The Manything Pro cloud solution offers cloud storage plans starting at just £3.19 per camera per month. This leaves plenty of scope, says Videoloft, for installers to add their own margin.

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