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March 27, 2023


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Security in the cloud

How can your business benefit from a cloud-based video model?

Ian Compton, Director of Sales (EMEA), at Arcules offers some guidance on the key benefits that operating a cloud-based video surveillance model can bring to an organisation. He also explains the different options security managers should consider, whether it’s a private, public or hybrid solution that fits best with the company needs.

More organisations are looking to reap the benefits of the flexible and scalable cloud-based service model, causing the cloud’s global usage to rise. According to a report by Data Bridge Market Research, the global video surveillance-as-a-service market is expected to exceed $11.16 billion by 2026.


Image credit: Anna Kucherova/AlamyStock

In the security segment, cloud adoption has moved more slowly than in other industries, but we’ve reached a period of sustained, growing interest. The simplicity of the Software-as-a-Service (SaaS) approach is the primary reason for the increase in spending. But there are other far reaching impacts to consider.

Here are some to keep in mind:

Centralisation is one of the most valuable components of the cloud because it allows users to access information from anywhere using a range of connected devices. One platform contains all pertinent data. Stakeholders can get the most relevant and up-to-date information within minutes if there is a security or business crisis.

Flexibility and scalability are also essential features. A cloud solution for storing and managing video data allows for rapid adjustment and agility as a company grows or its technology systems become more advanced, reducing the complexity that might come with expansion.

Intelligence is derived from data analysed and stored in the cloud. The cloud provides stakeholders with more insight into daily operations. It helps ensure that all organisational and security goals are met daily and into the future.

Data security in the cloud is a highly discussed issue, but the cloud can enhance data protection with proper protocols in place. Stakeholders can protect sensitive data from bad actors by utilising vulnerability testing, password etiquette, software patches, and encryption. Additionally, public cloud providers have invested significant efforts into ensuring their networks are protected and provide the utmost uptime.

Automatic updates take the burden off IT departments regarding system management, as upgrades and security fixes are automatically installed. Cloud services are, therefore, exceptionally beneficial for organisations with limited — or nonexistent — IT teams, as it takes maintenance and operational concerns out of their hands.

Cost efficient is a term used when discussing cloud deployment because a SaaS model can be much more affordable than a hardware-based model. Deploying a cloud-based solution substantially reduces an upfront capital investment, introducing more of a service-based arrangement instead of paying for video data, storage, and add-ons they use.

The shift to the cloud is a challenge for our industry because of our traditional reliance on hardware. On-premises surveillance solutions have been the norm, and it’s what we’re used to. On-premises is not all bad: several businesses prefer to control all decision-making and data handling, making an on-premises solution ideal for customised configurations unique to the organisation’s needs.

Cloud-based video – what are the options?

However, organisations that are interested in incorporating the cloud into their overall security posture have three options to consider:

Private cloud

Some organisations deploy their storage systems in-house, implementing cloud computing and storage technology. Private cloud offers the usability, scalability, and flexibility for which cloud is known and is a viable option for those businesses looking to adopt cloud technology – but on their private network to limit access to outside users.

A private cloud, however, is not without its limitations. The oversight and management of this storage solution require extensive training and knowledge of the best practices for protecting transmitted data. In general, private cloud systems have a higher cost of ownership due to the hardware investments that need to be made and maintenance costs.

Public cloud

Public cloud refers to the delivery of hosted services over the internet. The public cloud is an optimal video surveillance solution for businesses looking to experience scalability and flexibility in streamlining video and business operations and identifying the organisation’s most prominent risks. The public cloud is an excellent choice for an organisation to centralise surveillance and data management.

However, the public cloud may not be the best option for businesses without the bandwidth required for streaming footage. The cost of streaming video 24/7 can certainly add up, and if a company demands extensive live viewing, an on-prem solution could make more sense.

Hybrid cloud

Hybrid cloud models allow for a mix of on-premises, private, and public cloud services. Forrester defines a hybrid cloud as “one or more public clouds connected to something in my data centre”. That thing could be a private cloud. That thing could be traditional data centre infrastructure.

Workloads and data can move freely between the various pieces, creating an advantage for those looking for a balance between the two options mentioned above — and a solution tailored to their needs. Additionally, many locations are a good fit for an on-premises solution, making sense for the business.

What else should be considered when adopting cloud? 

Evaluating bandwidth is critical in determining the exemplary cloud-based service to meet an organisation’s needs. Low bandwidth can cause issues with how much data the network can handle at once, significantly reducing the user’s ability to access critical data when needed.

It’s also crucial to determine the level of support required within the organisation. For many, the service-based model can help ensure high levels of oversight over the system — beyond the regular security updates — to include regular monitoring. To determine this, users must identify who will be responsible for using the system.

To sum it up, you have many options as you consider how cloud video fits within your digital transformation plans. It’s essential to evaluate the specific needs of your organisation. The possibilities of cloud solutions are limitless.

If you carefully plan your cloud journey around current and future needs, you can realize a more straightforward yet effective video management program.


Free Download: The Video Surveillance Report 2023

Discover the latest developments in the rapidly-evolving video surveillance sector by downloading the 2023 Video Surveillance Report. Over 500 responses to our survey, which come from integrators to consultants and heads of security, inform our analysis of the latest trends including AI, the state of the video surveillance market, uptake of the cloud, and the wider economic and geopolitical events impacting the sector!

Download for FREE to discover top industry insight around the latest innovations in video surveillance systems.


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