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November 10, 2021


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Case Study

Morphean cloud-based BI solution amplifies profit-protection for Footasylum

A business intelligence solution developed by Morphean, has helped trainer and streetwear apparel retailer, Footasylum, to reduce the number of delivery items reported missing by customers by 50%, and improve its courier success rate by 25%.

The video surveillance system, comprising network video cameras in packing areas, and utilising cloud-based analytics, now allows delivery queries to be checked and verified at the click of a button, representing significant savings while greatly improving the customer experience.

Footasylum, has upgraded its video surveillance solution to help transform distribution services, providing full visibility and accountability for packed and dispatched items and their related transactions.

Replacing a dated legacy analogue solution with no tracking capabilities means that Footasylum’s customer experience staff are no longer required to undertake the time-consuming task of manually searching for order details in the event of a customer dispute.

Chris Shelmerdine, Warehouse Profit Protection Manager at Footasylum, explains: “We ship a great number of parcels from our warehouse directly to customers on a daily basis. Our biggest challenge has been that many customers would send us queries about parcels, notably that items were missing from their deliveries. This was of great concern.”

Lacking vital proof that an order had been picked, packed and dispatched correctly with a courier left Footasylum with little choice but to refund orders time after time, resulting in a loss. The profit protection team needed a greater overview of the packing and delivery process so that they could understand where problems were occurring, ensuring full accountability.

The new system provides evidence of all transactions backed by high-quality video which can be retrieved immediately when required and securely-shared instantly with all relevant parties.

Paul Green, Head of UK Sales at Morphean, concludes: “Footasylum wanted to streamline its operations and ensure that it could deliver a better service for customers. The new transaction-checker solution gives Footasylum the ability to link packing processes to video data. This provides accountability and security for each and every order. It’s a great result for Footasylum to reduce missing item queries by 50% and increase its delivery success rate by 25%.”

Find out more about Morphean’s collaboration with Footasylum in the video below:

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