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Adam Bannister is a contributor to IFSEC Global, having been in the role of Editor from 2014 through to November 2019. Adam also had stints as a journalist at cybersecurity publication, The Daily Swig, and as Managing Editor at Dynamis Online Media Group.
IFSEC 2018 saw the debut of the ‘Show Me How’ campaign, in which solution providers showed visitors how to install, use and maintain their products – the emphasis being on education rather than sales pitches.
The video below is a highlights reel from the 2N-sponsored campaign, which was a theme running throughout the event.
Designated technicians or enablers wearing ‘Show Me How’ badges were on hand to answer questions like those we heard in market research that inspired us to devise the campaign:
“Show me how to install the kit – what does it do? How does it help?”
“Show me the vendors I can trust.”
“Show me the future. I’m developing strategies into 2025.”
“Show me how my business can move into different areas, introduce me to new revenue streams.”
“I know what the tech is – show me what it can do.”
“Show me the possibilities and capabilities.”
“Show me how to take advantage of emerging opportunities.”
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WATCH: ‘Show Me How’ highlights from IFSEC 2018IFSEC 2018 saw the debut of the 'Show Me How' campaign, in which solution providers showed visitors how to install, use and maintain their products - the emphasis being on education rather than sales pitches.
Adam Bannister
IFSEC Insider | Security and Fire News and Resources
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IFSEC 2018 saw the debut of the ‘Show Me How’ campaign, in which solution providers showed visitors how to install, use and maintain their products – the emphasis being on education rather than sales pitches.